Our History


Based in Melbourne, Australia, the Wise Foundation was formed in April 2008 to further the community development and social commitments of The Body Shop Australia, the Adidem Group of companies and the Wise family.

The Wise Foundation believes that people and communities should have the opportunity to consider economic independence through the development of appropriate business. It’s core mission is, ‘to strengthen communities through assisting the creation of innovative economic models’. This mission has seen the Wise Foundation assist in the development of new social businesses such as The Big Issue (Australia), Be Collective (Australia) and Mulgrave Farmers Market (Melbourne)

The Wise Foundation launched Buffed in 2011 to create real business opportunities for refugees, asylum seekers and people who are long term unemployed or are facing difficulties in the job market, to secure their futures through small business ownership.

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